Over the past two years Robins Foods have developed a native food supply chain to ensure that our increasing demand for native foods can be met in a market lead, environmentally sustainable manner and that all “members” of the supply chain benefit from this chain development. A prime focus of our supply chain is the formal inclusion of Aboriginal people within it. A not-for -profit company “Indigenous Australian Foods Ltd” has been created and has 20 equal memberships. IAF is designed to offer it’s Aboriginal membership equity in the growing native foods industry and a commercial entry point into the this industry within a culturally appropriate context. This means that indigenous communities may enter the industry at a level which best reflects their interests, whether it be traditional hand harvesting from the wild which preserves indigenous cultural involvement with native foods or planned cultivation with a polycultural/permacultural focus. A member of IAF must be an entity with a minimum of 70% Aboriginal ownership (with the only exception being Robins Foods). Currently we have 8 founding and current members:

• Ngaanyatjarra-Pitjantjatara-Yankunytjatjara Women’s Council (NT, SA & WA)
• Australian Bushfoods Company (NT)
• *Bawinanga Aboriginal Corporation (West Arnhem, NT)
• Ma:Mu Aboriginal Corporation ( Far Nth Qld)
• Djabuguy Tribal Aboriginal Corporation, ( Far Nth Qld)
• Worn Gundidj Cooperative Ltd (Vic)
• Black Magic Investments Pty Ltd (Mildura & Broken Hill)
• Robins Foods Pty Ltd ( by constitution the only non Aboriginal entity)


Robins Foods is supplied exclusively by IAF and all native foods, supplied by indigenous or non-indigenous suppliers will be procured through IAF (native foods may come from indigenous or non indigenous members of Robins supply chain , but all products must be sourced through IAF).
A major initiative of IAF Ltd is the development of an endorsement program for users of its products. Robins Foods pay an endorsement fee (over and above “farm gate price) to IAF for all native foods purchased. This endorsement fee is already built into Robins pricing structure (as the IAF marketing arm) so no further financial cost is required by other endorsed companies. The fee paid by Robins is IAF’s income and is distributed back to IAF members for community business development. The benefits to an endorsed company are :

• The endorsement will identify the products (eg may be used on a menu, PR, advertising etc) as the result of Aboriginal enterprise and that the endorsed company is in partnership with Indigenous enterprise through the use of native foods exclusively from the IAF chain
• That the company financially supports Aboriginal enterprise through the purchase of the native foods and the contribution through purchase to community development through IAF
• Pro-actively identifies by the use of the logo, that the native foods ingredients are the cultural property of Aboriginal people, which is very important to them
• The benefits to endorsed companies are both tangible and intangible and will provide clear marketing opportunities (both product and corporate differentiation) and demonstrable good corporate citizenship. Logos and other supporting material will be available.


Apart from Robins Foods and the chain’s flagship brand “Outback Spirit”, Coles Supermarkets, Hela Schwarz Australia and Hela International, Voyages Hotels and Great Southern Rail, Kez’s Kitchen, Kooka’s Country Cookies and Outback Bushfoods are endorsed by IAF. IAF intend that the endorsement be a meaningful one in the Australian food/tourism/hospitality markets, providing consumers with authentic Australian native foods, based on Aboriginal equity in the burgeoning native foods industry and in partnership with supporting mainstream companies .